TikTok Features You Might Not Know About

Imogen Davies

Social Media Expert
TikTok Features You Might Not Know About

If you’ve stumbled across this article, you’re probably wondering how you can level-up your TikTok knowledge - and we’re here to help you. But just in case you’re a complete TikTok newbie, let’s do a quick introduction to the app.

We’ve talked about TikTok before, but essentially, TikTok is a short-form video sharing social media app that allows users to create and upload their own video content. It started gaining immense popularity during the height of the COVID-19 pandemic in 2020, and since then has gone on to earn the title of top app by downloads, with 8.9 million active monthly users in the UK alone(!). Although TikTok is primarily home to creatives and influencers, since its spike in popularity, we’ve seen many brands and businesses successfully market their products and services on the app.

In this article we’ll specifically explore TikTok’s ‘hidden’ features that will enhance both your viewing experience, and your content strategy - from hiding unwanted content to saving trending audio for later use. 

Let’s get into it.

Who viewed my profile?

Ever wished you could see if an old boss was lurking on your profile? Or if a competitor is doing some research on you? Well TikTok is lifting the veil with this hidden feature. 

To get notifications when somebody views your profile, head over to ‘Settings and Privacy’, and tap on ‘Profile Views’. If you slide the bar across to green, you can turn on the 'Profile View History’.

This feature is great for seeing whether your profile is attracting visitors, and helps you to understand why they may not be taking the next steps by following your content. This insight will be great for informing your TikTok strategy moving forward!

Profile Views - TikTok

“Not interested”...

Don’t you just hate it when you’re scrolling on social media and you see something you really wish you hadn’t? Because TikTok’s algorithm is all about what you actually engage with, by holding down on the screen of any videos that you don’t want to see, you can select ‘Not Interested’ and TikTok’s algorithm will take that into consideration for you moving forward. 

This feature is particularly important for when you first join the app, as your FYP (For You Page) is customisable the more content you engage with, and it will help TikTok to understand what you want to see!

Not Interested - TikTok

TikTok watch history

If you’ve ever started watching TikTok and accidentally refreshed your page before finishing a video, this one’s for you.  Thank you TikTok for allowing us to find our watch history! 

To find that recently lost video, go to the search bar and search for anything, this will take you to a page where you can find the search filters tab in the top right of your screen, then easily just toggle on “watched videos”. Once you click apply, you'll get a list of videos you've seen in the past seven days. No more missed videos, it’s as easy as that!

Watch History - TikTok

Add to favorites

Heard a viral audio that you just have to jump on, but don’t have the time right now? You can add it to your favorites. Click on the sound name and then select “add to favorites”. You can access this any time on your profile, as well as when you’re recording a video in-app. You can also apply this to videos, hashtags and filters. This is a useful way of helping you to plan content based on what other users are doing, and remembering it.

Add to Favorites - TikTok

Stitching/duetting videos

Some of the most popular content types on TikTok at the moment are stitched videos and duets. A stitched video means that a user has incorporated a clip of another person’s video into their own, often as a background to their own, while a  . duet means that the user's video is displayed side by side next to the other video, for example to film a reaction to another video. 

To stitch and/or duet another TikTok video, tap the Share icon (that looks like an arrow) and hit ‘Stitch’ or ‘Duet’. These functions allow you to engage more with others on the app, and easily jump on some trending content.

Note: Some users may have turned off the option for others to stitch and/or duet. If you want to do this for your own content, you can do it by visiting your Privacy and Safety tab and changing your settings manually.

Stitch/duet - TikTok

To conclude

After reading this article, you should hopefully know a bit more about the platform, including some ‘hidden’ features within the app to enhance your TikTok knowledge and inform your content creation. If you’re wondering whether or not you should join TikTok as a business, we can help you with navigating that decision.